Netflix Announces some today novelty for the streaming experience, some of which are related to specifically themobile app. The Netflix app for Android and iOS will receive improvements for the search for content and a new feed in the coming weeks: let’s find out more closely than it is.

The Netflix news arriving on the app for Android (and not only)

Through a post on his official blog and a long video, Netflix announces some news coming for the streaming experience. Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone talk about changes designed above all to offer a simpler and intuitive service to be used, whether it is the application for Smart TV or the mobile app.

In the coming weeks and months, subscribers all over the world will be able to experience the updated TV experience. Kim explained: When we started thinking about this project, we wanted to create a more flexible experience for our vast entertainment offer, more intuitive and reactive to the needs of our subscribers, and capable of enhancing the most exciting moments on Netflix“.

On a general level, Netflix is ​​about to welcome quick connections to search and my most visible list, better recommendations in real time and an improved design, but we focus in particular on Two news for the mobile experience.

Netflix is ​​exploring new ways to bring theGenerative artificial intelligence in the experience of discovery of subscribers, starting for now by Research function On iOS, in Beta. The changes will allow you to look for films and TV series using natural and conversational phrases, such as “I want something fun and cheerful“.

In addition, in the coming weeks Netflix Tester will new vertical feed With standard clips and films, so as to make users discover in a simpler and more fun way. From the feed it will be possible to start the complete streaming, add the content to my list or share it with friends. In short, it is something that reminds you of the social feed like Tiktok.

What I get most excited about is how our new TV experience gives us the opportunity to evolve and innovate more easily in the future“, Elizabeth Stone concluded.”This is how we will make Netflix even better. And that’s how we will continue to connect people with even more series, films and games they will love“As mentioned, the novelties are not yet accessible, but they will arrive in the coming weeks. In the meantime you can verify that you have the most recent version of the Netflix app for Android following the badge below. Below you can take a look at the video of the complete presentation of the changes.

https://www.youtube.com/watch?v=2pjwu1nsdm