Google has announced something new coming to Google Wallet which, despite being initially thought of as exclusive to the United States, is very interesting.

The Mountain View giant wants to offer users a new way to get more personalized recommendations from their purchase history and passes or cards saved on what is the default digital wallet on smartphones Made by Googleas well as one of the most popular in the entire Android panorama.

Google Wallet: new settings coming soon for a more personalized experience

Via a short blog post The KeywordGoogle has announced new settings coming to Google Wallet which, when enabled, will allow the platform to use purchases (specifically online transactions made via Google Pay) and all passes stored in the digital wallet (loyalty cards, various and possible tickets, boarding passes) to make the user experience in Google-branded services more personalized.

This “more personalized” experience will take the form of specific advertisements, offers, promotions and more relevant and contextualized advice:

If you want, you can get more relevant app and shopping recommendations and not miss out on personalized offers or promotions from your favorite brands, helping you find what you love and even discover something new.

We were talking about settings to enable and in fact Big G has already developed a page on the support portal to explain these new features to users. For the moment, as anticipated at the beginning, this greater personalization only involves US users (but we imagine that in the future it could also come to us).

Google emphasizes that user information and privacy will be protected, that the data collected will not be passed on or sold to third-party companies, and that sensitive data will not be used for ad generation.

Users can even disable this new experience completely or choose to disable only some features (“organic” personalization such as in-app recommendations, ad personalization and other detections).

How to update the apps involved (Play Services and Wallet)

Google Play Services It is one of the “fundamental” (pre-installed) applications of smartphones that use Google services. Although the app updates automatically, you can still check that you have installed the latest version through the app page on the Google Play Store (reachable via the badge below).

Google Wallet it is pre-installed on many Android smartphones and can be downloaded (or updated) through the Google Play Store, with the app page reachable via the badge below.