Creating a professional video without cameras, troupe and complicated software is no longer science fiction. With over a million monthly active users, Google Vidsthe app of Google workspace Dedicated to video production with generative IAs, it is becoming a key tool for companies, teams and creators. Today the platform is enriched with an important update: new functions based on the AI, a free basic editor for everyone and a series of tutorials dedicated to showing its potential.
The novelties range from the creation of animated clips Starting from simple images, thanks to the model Veo 3to avatar ai who read scripts in our place, passing through automatic transcription editing functions. The goal is clear: to break down every technical barrier and transform video production into an immediate and inclusive process, suitable for both business world and general public.
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New IA functions to create effortless videos
The most spectacular novelty concerns the integration of Veo 3model IA capable of transforming a photo into a short eight second video, complete with audio. Just load a product image or a corporate shot and, through text prompt, obtain an animated and customizable clip. A function that opens huge scenarios for presentations, marketing campaigns and visual storytelling.
https://www.youtube.com/watch?v=Jg31dmulimg
Not everyone loves to expose themselves to a video camera. For this Vids introduces the Avatar ai: just write a script and choose an avatar that will become the “face” of the message. The feature is designed for training, demo, onboarding sessions or internal ads, reducing production times and costs.
https://www.youtube.com/watch?v=x2g3utquau
Even the assembly becomes easier. With the Automatic finishing of transcriptionsVids automatically eliminates pauses, hesitations and filling words. It is a function that speeds up post-production and makes videos more fluid and professional. Also coming Noise cancellationvirtual backgrounds and visual filters, in full Google Meet style.
https://www.youtube.com/watch?v=l568foocj38
Finally, the possibility of exporting more videos formats (vertical, horizontal and square) makes them more suitable for social networks, presentations or websites, expanding options for companies and creators.
Tutorial, free editor and real use cases
To help users exploit all these functions, Google also launches “Vids on vids”a series of training content that cover the complete workflow: from the recording studio to planning a video punch with IA, to the use of animations and transitions.
Not only business: for the first time, Google opens the doors of its video editor also to consumers. The basic version of VIDS, without IA, will be available free For anyone. It includes ready -made templates for tutorials, invitations to creative events or teaser: an important step to bring video production into the hands of a wider audience.
Several customers have already adopted VIDS successfully. Mercer International It uses it to create security content intended for employees, without resorting to expensive external resources. Fullstory He said he could produce in a few hours content that previously took weeks, a sign of the ability of Vids to climb creativity.
With these news, Google Vids Raise the bar in the market of video creation tools based on artificial intelligence. The goal is clear: on the one hand make the work of companies simpler and efficient, on the other hand opening multimedia production to an ever wider audience. With over one million users already active, the direction is traced: the future of the video will not only be made of images and sounds, but more and more than IA.
