Directly from the Google I/O 2025 stage, the Mountain View giant falls the axes and announces a real revolution for its artificial intelligence services. Forget the abbreviation to the Premium, because Google introduces two new subscription levels starting today: Google Ai Pro and the brand new, very powerful (and very expensive) Google Ai Ultra.

This is not a new name for the existing offer but a real significant expansion, which aims to satisfy both advanced users and the most demanding professionals, with an eye also for university students (in some selected markets). Let’s find out in detail what it boils in the pot.

The Plan to Google One premium evolves and becomes Google to the pros, from today even more powerful

Let’s start with the foundations. What we knew until yesterday as the premium transforms and becomes Google Ai Pro. The price remains unchanged, set a 21.99 euros per month Here in Italy (19.99 dollars a month in the United States), but the features are enriched.

Subscribers on this plan will continue to benefit from higher use limits than in the free level, well 2 TB of storage space (shared between gmail, drives and photos), access to the model Gemini 2.5 Proto the functionality of Deep Research and to the video generation through Veo 2.

The Gemini Advanced branding then disappears, but the advantages such as Gemini in Workspace, Notebooklm Plus and Whisk (the Google Labs tool for the remix of images and their transformation on video) are confirmed. But the news does not end here: as anticipated at the opening, in fact, it is not a mere rebranding but something much more full -bodied.

Google promises a continuous enrichment of this subscription level over time. Already today, users will have early access to Gemini integrated in Google Chrome (desktop version) and to the tool for film production based on AI, Flow Aiwhich uses the power of Veo 2 to create scenes and cinematographic stories, with a limit of 100 generations per month.

Google introduces the Ultra plan: VIP access to the future of AI, but at what price!

If the “basic” plan to the pros represents a solid starting point for those who want to fully exploit the Google Ai, it is with the plan Google Ai Ultra That the Mountain View company aims to define a new standard, offering access that we could define as “VIP” to all its artificial intelligence features.

Get ready, because the price is of those who make discuss: we talk about well 249.99 dollars a month (The price for the Italian market has not been announced at the moment, but it is legitimate to expect it to exceed 250 euros per month). To soften the pill, Google offers a 50% launch discount for the first three months, during which the cost will be 124.99 dollars.

The figures are decidedly important, especially for a “normal” user who makes sporadic and non -professional use of artificial intelligence. To justify such a figure, in addition to all the characteristics already included in Ai Pro, with the Ultra plane the company puts on the plate:

  • Well 30 TB of storage space For Gmail, Drive and Photos (a package that, alone, would cost about 150 euros per month).
  • The individual Youtube Premium subscription (worth 13.99 euros) is finally included in a subscription plan that includes the IA (the most expensive in this case).

On the front purely ai, subscribers to the ultra plan will benefit from higher limits For:

  • Flow: with access to Veo 3capable of native audio generation and other premium features.
  • Whisk: for the creation of videos from images with Veo 2.
  • Notebooklm: with the “best skills of the model” (arriving during the year).
  • Gemini in Workspace.

But that’s not all. Ultra subscribers will have access to the future mode 2.5 Pro Deep Think (not yet available) ea Veo 3 directly in the Gemini appin addition to experimental ability agent Agent Mode.

Cherry on the cake, Google Ai Ultra is the access door to the Project Mariner search prototype, described during the presentation phase as a tool capable of assisting the user in the management of up to 10 activities simultaneously all from a single dashboard. On paper it looks like a real evolved personal assistant, but we will see his real potential once he really tried.

The Google Ai Ultra plan is available today in the United States, with the promise of an expansion in other countries over the next few weeks or at most of the next few months.

Google also thought about students

In addition to the already full -bodied news regarding the redefinition of its Google One subscription plans enhanced by AI, Big G has released good news for university students, announcing that free access to Google to the pros for a whole academic year It will be extended to university students in Japan, Brazil, Indonesia and the United Kingdom.

Nothing to do therefore for Italy, which often appears to be a bit the tail light for the novelties of the Mountain View giant, but it is legitimate to expect that, over the months, this dedicated offer will be extended to students from other countries including ours.

For the moment we are nothing left to be done to see how these news will be welcomed by the market and when the international expansion of the brand new floor to the ultra, and perhaps some price adaptations for Europe, will also reach Italy.