At Google I/O 2025, Google presented the new (and very expensive) subscription plans to Google One to take advantage of the potential of artificial intelligence of the house, and in the first instance of Gemini (but not only).
With the entry into force of these two plans, called Google Ai Pro And Google Ai Ultra (the second is not yet available in Italy), the Mountain View giant took the opportunity for rethink the “levels” of their assistant, effectively retiring the old Gemini Advanced.
Google “Pension” Gemini Advanced
The announcement of the new Google One plans dedicated to the IA features has led to the first “consequences” in Gemini’s app, increasingly rich in potential that gradually become more complex and “premium”.
To align the nomenclature of the access plans to the AI with what users are in their hands, Google has decided to clarify, Pensioning Gemini Advanced To replace it with Gemini Pro.
While standard users can see the difference exclusively in the models selector and visiting the page Perform the upgrade which now supports the new Switch to Gemini Profor former subscribers Advanced The difference is more visible.
As you can observe from the following image, the wording disappears Advancedpervaded by the typical blue-violet gradient colors, in the upper part. In its place, the wording appears Prosolid color (white or black depending on the theme) next to the name Gemini. Even by visiting the models selector it is possible to see the “new” name of the premium version of the assistant.
What changes for standard users and former Advanced subscribers?
The answer could simply be “nothing” but this would correspond to a truth only in part. Let’s start with users standardwhose situation does not change seriously, except (as anticipated) for the wording Gemini Advanced – Upgrade which was replaced by the wording Switch to Gemini Pro – Upgrade in the models selector.
The speech changes slightly for former subscribers Advanced: here in Italy they have been automatically “moved” to the new plan Google Ai Pro of Google One which maintains the canon of 21.99 euros/month To be able to take advantage of all the features of the case.
The plan is also available in the United States Google Ai Ultra of Google One that users will be able to choose, among other things, to take advantage of the agency potential of Project Mariner with early access, to obtain a premium YouTube plan and to enjoy 30 TB cloud storage space.
How to download or update the Google’s assistant app
Gemini It is officially available in Italy both as a web app (on the site https://gemini.google.com/app) and as “app” for Android devices (it is always part of the Google Apps, on a par with Google Assistant), with the app on the Google Play Store app which can be reached via the badge below.
Net of the connection It is good to verify that the most recent version of Google app Which is the real “container” of the assistant based on the artificial intelligence of the Mountain View giant: to do so, just make a tap on the underlying badge and, again, on “update” if the presence of an update is reported.
