New AI features on Google: from Nano Banana to greater ad control

Google continues to focus on integrating artificial intelligence into its products. On the same day, the Mountain View giant announced theintroduction of increasingly advanced tools to edit images, access relevant information and more easily distinguish sponsored results during search. Among the interesting aspects of these innovations there is not only the demonstration of the potential of Gemini, but also the desire to give each user a greater control over the use of tools increasingly efficient and simple to use.

Nano Banana arrives in Google Search, NotebookLM and soon in Google Photos

Launched in August and recently also available in AI search mode, Dwarf Banana is the latest AI image editing model developed within the Gemini 2.5 Flash family. Since his debut he has found widespread use in Gemini, where he contributed to the creation of over five billion images. Now Google extends its use to three new environments, broadening the scope of this technology.

On Google Search it will be possible to use Nano Banana directly via Google Lens. Just take a photo or select one from the gallery and activate the new “Create” mode For transform the image with the help of AIin a simple and immediate way.

NotebookLMthe source analysis system, will leverage Nano Banana to make Video Overviews even more complete. The visual overviews they will be enriched with six new styles, including anime and watercolor, and contextual illustrations that arise directly from the uploaded materials. A new format called “Brief” is also born, designed to offer quick and essential answers. Finally, integration with Google Photos is coming where possible access intelligent and creative editing features directly from the app, without the need for external tools.

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Discover and Search are renewed with content generated by artificial intelligence

The news doesn’t stop at the world of images, with Google announcing the introduction of new AI features also within Discover and Searchwith the aim of facilitating access to constantly updated content.

Discover, the personalized feed available in the Google app, will offer a new way to preview generated by artificial intelligence. Users will be able to view a summary of the most relevant topics in a few moments, accompanied by useful links to delve deeper into the topic. The first countries to receive this feature are the United States, South Korea and India.

For the sports enthusiastsInstead, Search introduces a new button called “What’s new” which, when you search for information on teams or athletes, will show an updated feed with articles and news to keep up with the latest events. This feature will debut in the United States in the coming weeks.

More transparent and easier to manage sponsored ads

Another important intervention concerns the display of ads in Google Search. For make the distinction between sponsored content and organic results clearerGoogle introduced a new label called “Sponsored results”.

Text ads will be grouped under this heading, constantly visible as you scroll the page. The label will also be present in correspondence with Google Shopping ads, which will be identified as “Sponsored products”.

This new heading will also appear above or below the AI-generated summaries (AI Overviews), indicating that even in that context the sponsored ads remain visible and clearly marked.

A particularly significant innovation is the possibility for the user to hide all sponsored results with just one click. The new “Hide sponsored results” button, in fact, allows you to compress the entire advertising section to focus only on organic results. This feature, which acts as a sort of filter, is already rolling out globally on both desktop and mobile devices.

The updated design does not change the maximum number of ads on the page, but improves overall readabilitythus responding to the growing demand for greater transparency in navigation.

Google clarifies that the new design does not increase the quantity of ads that can appear on a page. This remains limited to a maximum of four text announcements per group, as was the case previously. The difference concerns overall readability, which has been redesigned to make the distinction between sponsored content and organic results more immediate. This update responds to the growing need to offer a more transparent and less ambiguous navigationespecially in a context in which artificial intelligence increasingly contributes to the composition of search results, making it essential to clearly distinguish between organic content, that generated by AI and that sponsored.