With the latest update of Ai Mode, Google’s research no longer gives answers, but opportunities

After the introduction of the new agent functions, the expansion to other English -speaking countries and the entry into Google Chrome, now To fashions receives an update that represents one significant evolution of the search engine. In fact, users can now explore visual results starting from an idea, an image or a simple conversational description. The goal is to transform research into onemore intuitive, natural and rich experience From a visual point of view, in particular in contexts in which words are not enough to express what we are looking for. The new version of Ai Moda is in distribution in English in the United States starting this week.

A new visual research experience on Google

That it is seek inspiration To furnish a room or find the right dress for a certain occasion, the interaction with artificial intelligence is no longer based on the writing of keywords. It is now possible load an image, Take a photo or Describe approximately What you have in mind, immediately obtaining a selection of visual content in line with the user’s intent.

One of the most relevant innovations of the new to fashions concerns the possibility of starting a research through a natural conversation. The user can ask complex or vague questions, as would happen by talking to a friend, and receive a coherent set of images in response who interpret the express concept. The research can then be refined step by step, continuing to interact with artificial intelligence to guide the results towards more specific preferences, such as the use of certain colors, materials or styles.

Each image shown represents a interactive and clickable contentwhich allows you to deepen the topic or the product depicted. The experience is further enriched thanks to the possibility of looking within a single image, asking questions relating to what you see and receiving relevant responses in real time.

At the basis of this visual experience there is a technology that combines the power of the Google search engine with the multimodal skills of Gemini 2.5, the Google’s most advanced linguistic model. To make the difference is an approach called Visual Search Fan-outwhich allows artificial intelligence to understand an image as a whole, also including secondary elements, shaded details and less evident contexts.

While in the past the visual analysis was mainly concentrated on the main subject, today to fashions it is able to break down and interpret every part of the scenegenerating multiple questions in the background to better identify what the user is looking for. This makes the results not only richer from a visual point of view, but also more precise than the intent expressed in natural language.

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Simpler shopping thanks to the AI

Very interesting, also from the point of view of the ability to understand vague indicationsis also the update that affects the purchase process. The user can now look for products by describing them in a simple way, as would do in an informal conversation. Phrases like “wide leg jeans but not too much“Or“Comfortable shoes for autumn“They are understood quietly by the system, which returns one visual selection of relevant articlesready to be compared or purchased.

It is no longer necessary to go through a long series of manual filters to restrict research. Just continue to talk to fashions for ask for further optionschange preferences or Look for alternative versions of the same product. The interface shows direct connections to the sites of retailers, allowing to finalize the purchase immediately.

At the basis of this functionality there is it Shopping grapha huge dynamic archive that collects over fifty billion cards produced by the various online stores, from large international chains to local activities. The information is updated automatically and constantly, with over two billion changes every hour, thus guaranteeing always current results.

The latest changes of Ai Mode reflect a profound transformation of the Web research process. The most significant aspect is that, also thanks to an ecosystem full of services and resources as it is that of Google, it is no longer a matter of looking for something and getting a single answer. This remains for a certain type of research, but now artificial intelligence allows explore possibilities. Today doing a search on Google means starting a process that you know where it starts but you do not know where it arrives, opening thanks to the constant interaction, new possibilities.