Qualcomm He wants to make his new Snapdragon 8 Elite Gen 5 the reference processor in the sector, helping to improve the effectiveness of the Video production on smartphones. The chip is in fact the first in the world to integrate hardware support for Samsung codec APV, a technology that wants to compete with Apple’s Prores format in the professional market. But with what features?
Qualcomm Apple challenges
It is clear that with its new processor, Qualcomm wants to challenge Apple directly. Snapdragon 8 Elite Gen 5 will in fact be the engine that will move the Galaxy S26 seriesscheduled for next year, bringing native support with himAdvanced Professional Video (APV)the codec developed by Samsung in 2023 which is now entering its application.
APV has in fact been designed specifically to compete with Apple Proresoffering cinematographic quality in capturing video and post-production skills advanced directly on smartphones. It is also a codec royalty-free, which eliminates the license costs that often weigh on the producers.
Efficiency and quality without compromise
The most interesting aspect of the APV lies in its higher efficiency. The new Samsung codec offers almost lossless quality, maintaining 10% reduced files compared to Apple’s Prores and even 20% more compact than the Hevc. Evidently, it is an almost fundamental feature for content creators who work with mobile devices, in which – as known – the storage space is one of the most significant constraints.
The technical specifications of the APV are of great importance: in fact, it supports intra-comprehensive coding, multi-view videos, HDR10+ and resolutions up to 8K. The flexibility of the format also extends to chromatic sampling, with support for various configurations (4: 0: 0, 4: 2: 2, 4: 4 and 4 and 4: 4: 4: 4) and bits depth from 10 to 16 bits, thus ensuring the user an exceptional chromatic loyalty for professional applications.
Finally, the standardization through the Internet Engineering Task Force (IETF) It gives the format an important institutional legitimacy to the format, while the support by the leading companies in the sector such as Adobe, Blackmagic Design (Davinci Resolve), Dolby and YouTube promises to quickly create a complete network around the APV content.
What will change in mobile production?
The introduction of the Snapdragon 8 Elite Gen 5 with APV support could represent a real turning point for professional mobile video production. Directors and content Creators will finally be able to access cinematographic quality tools directly on their smartphones, without having to resort to expensive external equipment.
The combination of the efficiency of the new codec and the processing power of the Qualcomm chip also, It opens almost unpublished scenarios for creativity mobile. The possibility of capturing, processing and distributing professional quality video content using a single mobile device has new opportunities for the digital content industry, expanding the opportunities for creation and sharing thanks to the elimination of the technical and economic barriers that are traditionally associated with professional video production.
