THE’impact of advertising On digital services, especially the free ones, it has always been a controversial theme. There are those who argue that it is an inevitable element not to pay the service you are taking advantage of and those who, on the other hand, consider it too high to pay in terms of privacy and quality of the user experience. Now the free YouTube Music version seems to be Adding advertisements also inside the screen In reproduction.
How advertising on YouTube Music are changing
Like many other audio streaming services, too When you listen to music on YouTube Music without subscription Commercial commercials are displayed between one song and another. Now some users are also viewing ads in the screen In reproductionwith a series of interesting characteristics.
First of all, the cover image of the song comes temporarily replaced by an advertising banner. This banner shows a promotional image, a short sentence with the award of the award, the “sponsored” label to indicate that it is a sponsored content, and also a link or a button, such as “Buy now”, to interact with the announcement.
Also, during the display of these ads, the Avocation bar of the song Change color, becoming yellow, and the buttons to go back or forth are deactivated. At the moment not everyone sees these changes, because Google is still testing them on a limited number of users, probably in view of a next update of the YouTube Music interface.
Despite advertising, the free YouTube Music version offers anyway different features highly appreciated by users. In addition to being able to play songs, music videos and podcasts (also in the background), it is possible to queue the songs, repeat or skip them without limits. The paid version, YouTube Music Premium, does not include advertising and allows you to listen to music in the background, download the songs and Use the audio only modethus obtaining an experience without interruption.
With this novelty the question is proposed on what the “acceptable” limit of invasiveness of advertising. In the past, even for YouTube decisions there have been several controversies. We recall the reproduction of commercials when the videos are on pause, the attempt to prevent users from skipping ads and the recent introduction of Peak Points, a system based on artificial intelligence to show advertisements in the moments when the viewer is emotionally more involved.
