We now know all several tools moved by artificial intelligence, including Google Gemini, the chatbot ia of the Mountain View giant; The tool constantly receives the attention of the company by benefiting from constant improvements, as well as integration in other services and products.
In recent times, just to give some examples, we have seen how the company has made available for Advanced subscribers the VEO 2 tool, rumors about how in the future the power button of Android devices will allow users to access directly to Gemini and Gemini Live, but we have also seen how the video creation function can soon become available for everyone for free, or even how Google has made available for all the Project Astra functions.
Today we take a look at the most recent rumors, according to which Google would be about to make available a new subscription plan for Gemini.
Google ready to launch a Gemini Ultra subscription top? Here’s what we know
In recent months, Google’s IA has started to take an increasingly articulated form, with Gemini Advanced to act as a forerunner among the premium services integrated in the Google One suite. However, according to recent rumors, it seems that the Mountain View giant intends to Make new subscription levels available for Gemini, including a possible Gemini Ultra Planpresumably intended for users with more advanced needs.
At present, the only paid plan available to access the most advanced features of the company of the company is Gemini Advanced, proposed through the Google One Plan to the Premium at a cost of 19.99 dollars per month (21.99 euros in the Bel Paese); This subscription allows access to Google’s top models such as Gemini 2.5 Pro and includes exclusive features such as Deep Research and Veo 2, as well as native integration with Google Workspace apps.
Yet, according to what emerged from some strings of code found in the web interface of the company’s chatbot, some terms such as “Gemini Ultra” suggest the imminent introduction of differentiated plans for functionality and limits of use.
Among the messages discovered in the code, one in particular affects for clarity: “You have reached the video generation limit … try again … or move on to Gemini Ultra“; A phrase that suggests a wider or even unlimited access to certain functionality for those who subscribe to the ultra plan, compared to the current Advanced plan.
These clues align with previous rumors where we already spoke of levels such as “Premium Plus Ai” and “Premium to the pros”, making even more evident how Google is structuring the offer of Gemini in a modular way, with a model at levels designed to intercept the most disparate needs.
It is good to underline that, to date, Google has not yet made anything about Ultra Gemini or the new pro levels, however, the simultaneous presence of several references both in the web version and in the mobile app suggests that the development is already in advance.
It is not to be excluded, indeed it is highly probable, that a more concrete announcement in this sense can already arrive during the next Google I/O, an event during which the company is used to reveal significant news on the software and cloud services front; Alternatively, we could attend a progressive update of the Google One offer, with personalized IA plans that will be joined by those already existing.
The move of the giant does not surprise much if we consider the business strategy increasingly oriented towards subscriptions, just think of the growing success of Premium YouTube, but also of the consolidation of Google One as a unique hub for cloud storage, priority technical support and now also advanced.
Google could therefore aim for a greater diversification of the offer, as well as to maximize revenues, introducing new plans for the use of Gemini by winking at an increasingly wide audience of users, from simple curious to the developers, to professionals who work daily with artificial intelligence tools.
We just have to wait, the clues are all there and, if the Ultra and Pro plans are really launched, a new chapter will open in the competition between the giants of the IA sector, with Google ready to challenge (and perhaps overcome) the rival offers of Openai, Anthropic and Microsoft.
