According to sources at the investment bank, Morgan Stanley, the App Store could enter revenue risk. According to the media, during the month of May, the App Store would not have obtained the income desired by the company, so it may have been reflected in the income from services for the following quarter.
The App Store is down in revenue expectations
The AppleInsider medium confirmed this through contact with a note addressed to investors. In her, katy hubertyMorgan Stanley Analyst, talks a bit about external estimates of revenue growth through the App Store and how it has dropped over the past month.
According to external estimates, which are those of Sensor Tower, Katy calculated that approximately the revenue they should get from the App Store were affected by approximately 4% in the month of May. The calculation faces the 8% year-on-year growth obtained during this April.
Obviously, the figures don’t lie and during this altercation, China had to do with the reasons for this slowdown in income. Speaking in points, net income in that part of the world dropped 8 points as the months went by, reaching only 3% per year.
Huberty also commented that the new Chinese lockdowns helped during the month of April to maintain good growth, being the best. While the points lost in May are just a change in demand for current applications and services that reflect sectors reopening.
As for categories, only 2 of them on the App Store had any increase in net revenue growth over the past month. It should be noted that there are 2 of 10 categories. As for the games, which are the ones that take a large part of the game in revenue, representing 60% of them, They also had some loss, down 5 points compared to April and 1% year-on-year.
Until the month of May, the App Store has only seen an increase in its net income with 6% compared to last quarter. Now, due to this comparison situation, the month of June foresees clear disadvantages in income compared to previous quarters. The year-on-year growth would be affected by 15%.
The analyst wrote the likely reason, deducing that it may be due to the slowdown in consumer spending on the App Store for goods and services caused by the pandemic.
