HomeTech NewsYouTube Music reached 50 million subscribers

YouTube Music reached 50 million subscribers

Published on

- Advertisement -

YouTube Music presented positive figures at the close of the third quarter of the year. According to an official report, the streaming music platform reached 50 million users subscribed to its payment services.

Compared to the third quarter of 2020, YouTube’s music service had 30 million subscribers, added between YouTube Premium and YouTube Music Premium.


YouTube Music increased its subscriber rate in the last quarter

Bloomberg was one of the first media to echo the report with these figures that Google shared, as it traditionally does at the end of each period. According to his report, the reported 50 million subscribers are split between YouTube Music Premium and YouTube Premium on their broader plan, which removes ads on all videos. This figure also counts users who use the paid services during a trial period.

In the aforementioned report, this milestone is blamed on Lyor Cohen, who has led YouTube’s music initiatives for five years. It is noted that he has extensive experience within this industry, working in previous periods with Run DMC, Beastie Boys and the beginnings of Kanye West. Cohen is pointed out as the architect of the implementation of the subscription-based business model they use today, which was not dominated by Google before its arrival. In addition, this executive is credited with establishing commercial agreements with Sony, Warner and Universal Music, three of the largest record labels in the world, which account for a large part of the international catalog of commercial music.

To measure the scope of these positive figures for YouTube Music, in Financial times shared some benchmark statistics. Spotify reported 165 million subscribers during the second quarter of this year. Apple Music had 78 million subscribers and Amazon Music, 63 million. Considering that Spotify has been operating since 2008, Apple Music in 2015 and Amazon Music in 2016, YouTube Music’s growth can be assessed as accelerated, given that it barely broke into this medium during 2018.

YouTube Music, a young platform that ended up replacing Google Play Music during the past year, begins to show figures that position this service as an increasingly close competitor to other players in the streaming music sector, despite little optimism with which he was greeted by industry critics, in the face of the bleak record left by Alphabet’s old forays into this field.


- Advertisement -

Latest articles

Europe will regulate the role of companies like Apple and Google

Europe has been working in this direction for some time, and some big technology...

CERN re-launches particle accelerator to begin new era of experiments

Experiments are being launched once again outside of Geneva at the European Organisation for...

Diablo Immortal or the success of mediocrity

I think it's important to start from the basis that Diablo Immortal, per se,...

These are the new Huawei Tags with which Huawei will compete with Apple’s AirTags

We are once again talking about object location devices, since Huawei has just joined...

More like this

So you can connect your AirPods to your Mac and use Handoff

All Apple users know that the company likes to have all its devices connected...

Android Auto 7.9 is now official: the new beta version could increase the quality of the audio and can now be downloaded

A week after Android Auto hit 7.8 stable, the beta progresses to receive Android...

How to switch to bold, italic or strikethrough on Instagram

Not only WhatsApp has tricks to be able to change the font, on Instagram...