Google flags shorts: Short videos created on youtube are watermarked as soon as you download them.
With a short note on the support page, Youtube explains that in the future a watermark will be added to all shorts that are created with Youtube Studio and then downloaded. This should indicate where the videos originally come from when they are uploaded to other platforms such as Tiktok, Instagram or Snapchat.
On Youtube it says about the advantage of the introduction that the viewers can recognize that they can also find the short videos on Youtube Shorts. In fact, it may increase the pressure on creators to create different videos for different platforms. So far, the watermarks only appear on videos created and downloaded on desktop. In the coming months, the labeling will also run on mobile devices.
One video, multiple channels
Numerous creators and influencers use their videos for several platforms at the same time, although these do not differ significantly in terms of requirements. After Tiktok and Snapchat, Meta’s Instagram and Google’s YouTube have also created opportunities to present yourself via short videos. The content may be repeated for the followers, and the platform used can be exchanged. There are several ways for the creators to monetize the videos without really having to do anything else.
Tiktok, the mother of short videos, has long added such watermarks to downloaded videos. The name of the creator is also visible. Instagram then declared that it did not want to include Reels, the name of the short videos there that carry a Tiktok watermark, in the proposals. Only recently it was even said that the algorithms should give preference to originally created content.
Youtube Shorts last recorded 1.5 billion logged-in monthly viewers, Youtube said in June. In April there should have been 30 billion views a day. Tiktok, which belongs to Bytedance, published in September 2021 that more than a billion users are logged in every month.