In your quest to find a way to minimize negative comments on posts and give greater value to positive feedback, Instagram introduced years ago the functionality of “posting a comment” so that it is the first one seen when accessing a publication.
Pinning a comment to the top of a post can “spark” conversation or moderate comments on a specific topic.
Sticky comments are those that appear at the top of a post or in the comment summary displayed in a user’s feed. When posting a comment, the author receives a notification that their comment has been highlighted. In short, it is a functionality aimed at the moderation of comments.
How to post a comment on Instagram
The process is very simple, since you only have to press and hold the comment for a few seconds, until the option appears offering the possibility of “fixing” the comment at the top of the publication.
In this sense, Instgram offers the possibility of posting up to three comments on a publication. In this way, users who access it will have a positive perspective of the publication, which can help generate more comments among other users or improve engagement.
Why should comments be posted?
In the first place, as we have already mentioned, in this way you are betting on positive content, inviting others to respond in a positive way. On the other hand, it can serve as a way to respond to a comment with the response of another user.
On the other hand, if a positive comment is received from an influential person or a celebrity, it is usually common to highlight this comment in the publication.
It can also be used as a way to generate conversation, for example, by posting a controversial comment that leads other users to comment on what they think about what was said.