On the one hand, we change mobile phones later and later, which encourages us to spend a little more than before. But The important thing is the relevance that payment in installments is gaining. Apple itself gives the price of its new mobile phones in installments and, secondly, in cash. It is something that does not only affect this brand, and others like Samsung sell many ultra-high-end models thanks to this form of acquisition.
If this is normalized in Spain it will be much more common to see people paying more than 1,000 euros for a mobile phone in our country, and the moment that happens we can bet that Apple’s market share will grow a lot. It is something that is clearly seen in the United States and that could end up reaching this side of the Atlantic.