HomeTech NewsSocial NetworksWhatsApp experiments with the function of contacting nearby businesses, how?

WhatsApp experiments with the function of contacting nearby businesses, how?

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It is clear that WhatsApp has decided to start being profitable and have a source of income for the future, hence his special efforts during this year 2021 to make all Business accounts visible for users, with whom you can contact, chat, ask and buy products without leaving the conversations of the app courier.

Precisely, due to a communication problem on WhatsApp Business, Facebook’s caused a huge problem with its users by publishing those conditions of use that made reference to companies that could access our messages. So now, the Americans are going one step further when it comes to making it easier for us to contact Nearby businesses and companies.

Search by proximity criteria

That is what Will Cathcart, Head of WhatsApp on Facebook, announced when he posted on his social networks that have started to test “a local business directory” within the app, which “will help you find and communicate with local businesses such as coffee shops, flower shops, clothing stores” in the neighborhood, etc. A really fast shortcut that we can use at any time practically a click away.

I’m excited we’re starting to pilot a local business directory within @WhatsApp. This will help you find and contact local businesses, like your neighborhood coffee shop, florist, clothing store and more.https: //t.co/kNvUtn7FWR

– Will Cathcart (@wcathcart) September 15, 2021

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This new function uses our GPS information to know where we are and, from there, show us a list of businesses that might interest us and that we have a few meters away. In this way, it is possible to start a conversation with them through the chat, ask for information, buy something that interests us and, finally, go to pick it up a few minutes later.

Remember that SMEs, small businesses and companies can register in WhatsApp Business to serve their customers or send them all kinds of news and promotions. What’s more, for only a few months, It is also possible to have a product catalog that users can see and decide to buy. All without leaving the application chats.

Now, do you know how to differentiate a business chat from another that is not? In recent times, WhatsApp has taken pains to try to identify them through messages that appear the first time we interact with them. However, when we went out to the timeline Main are displayed in the same way as those of your parents or friends, so it would not be bad for WhatsApp to look for a quick way to identify what are business-focused chats from those that are not.

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