Apple and Google have never been the best of friends, although they haven’t come to blows either. They certainly could have. After all, in the days of Steve Jobs it was said from the apple firm that Android was a cheap copy of iOS, his operating system. Since then, or rather, since forever, the commercial battle between the two companies has been the order of the day. What we didn’t know is that this conflict was also operating in the shadows, behind everyone’s back. This is the “silent war” between the two companies Although it should not surprise us, because in the end there are two large companies competing for the same piece of the pie, the information published by the Financial Times is very interesting. From this prestigious means of communication, they maintain that Apple has been provoking a “silent war” against Google for a long time. Their only goal in this battle is to get iOS users as far away from the services offered by Android as possible. So far, all correct. However, what is interesting are the weapons they have used. The source from which the Financial Times report arises affirms that he has been able to speak with former Apple workers. These former engineers have revealed that the Cupertino company is doing everything possible (and will always do so) to separate what they offer from what Google offers. This is a war without end or quarter in which iOS wants to improve its services and insult the competition along the way. The three fronts of the “silent war” between Apple and Google are the following: Online advertising The maps The search engine A division that can be examined from the prism of the virtual needs of Apple users, at the same time that they distance themselves from Google with their own functions. The fronts that Apple has opened to stop Google From the Financial Times they maintain that Apple is completely focused on improving Apple Maps as much as possible. In this way, Google Maps would be seen as an unnecessary element among iOS users. For that reason, they recently announced Business Contact, which directly benefits businesses. In fact, it aims to improve the competition with the integration of Apple Pay within Apple Maps. The same happens with the search engine. Apple has been working on something called Apple Search for a long time. A priori, not much is known about this function. However, the potential tool has generated quite a few theories on the web. For example, it is believed that it would significantly affect Google in terms of the use of its search engine. There is talk of a 92% impact on the market share. The funny thing is that Google pays a lot of money a year for Apple to integrate the famous search engine by default into its devices. Therefore, as we say, we enter the field of speculation. As for advertising, basically Apple is developing its own brand new ad network. The objective? It’s easy: Target ads to iOS users without the middlemanBlock third-party data collection >
