Meta's Threads app gained over 30 million sign-ups in under 24 hours.
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Celebrities and social media stars flocked to Threads, creating significant buzz.
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Mark Zuckerberg aims to strengthen Meta's ads business and rival TikTok.
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Threads capitalizes on text-based social media and Elon Musk's Twitter tenure.
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Challenges for Threads include user retention and meeting power users' expectations.
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Threads functions similarly to Twitter but lacks some features like direct messages.
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Meta plans to add search and website features to enhance Threads' experience.
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