Twitch will start testing a way to make users highlight their messages in the platform’s chat. Called “Elevated Chat”, the feature is designed for users to elevate their chat messages for a specific time for a one-time fee. Rates are offered at five different levels ranging from 30 seconds to two and a half minutes, with rates ranging from $5 to $100.
Currently, the new feature of highlighting messages by payment on Twitch is available for a “limited number of channels”. The option can appear at the top of the chat or at the bottom of a video, and a user can purchase a highlight depending on how long they want to keep their message.
According to the Game Developer, multiple people can elevate their chat message at the same time, but it’s on a first-come, first-served basis, putting them in a queue depending on who bought it first, and “it’s managed by streamers and moderators.” Once a chat message is active, moderators can display it for less time than what was purchased by the user or ban the user. If a comment is removed, users will not be able to receive a refund and will also not be able to elevate someone else’s chat message.
As for profits, the experiment will feature a 70/30 split for creators. Twitch testing began on eligible channels on Thursday and is expected to last around four weeks. It will be available in the US and other supported countries include Germany, Canada, Australia, Korea, Japan, Europe, Mexico, Norway, Sweden, Switzerland, South Africa and Taiwan.
What do you think of this idea of paying to highlight a comment in chat?
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