Although the accounts in the world have lost followers, this type of content creators will grow in 2023. In the midst of a scenario in which the majority of virtual influencers are losing followers on social networks, HypeAuditor He gave a list of 10 accounts of this type that would be important in 2023 and that can serve as an example for brands to evaluate having such a profile.
During 2022, the digital influencer with the greatest growth was Nobody Sausagewhich gained 1.8 million new followers, largely thanks to its constant posting of Reels, which already gives a first hint of what work should be like for these types of accounts on Instagram.
According to the report, “this is a market that will continue to grow in 2023”, but it all depends on the audience, for this reason only “it is worth creating a virtual influencer if it is consistent with the values and lifestyle of the followers” .
- @magazineluiza
- @nobodysausage
- @casasbahia
- @lilmiquela
- @thegoodadvicecupcake
- @Barbie
- @guggimon
- @janky
- @Minnie Mouse
- itspuffpuff
@magazineluiza
Lu do Magalu is a virtual influencer created by Magazine Luiza, a Brazilian retailer dedicated to digital commerce. This profile became a symbol of the company, being the visible face on the page, applications and advertising. Large base of his followers are in instagram Y Facebookalthough their marketing focus is limited to their country.
– Quality audience: 3.8 million.
– Followers: 6M (+340,000 in the last year).
– Engagement rate: 0.01%.
– Brazil country.
– Operator: Magazine Luiza.
– Brand mentions (180 days): 16 brands.
@nobodysausage
In one year, he gained 2.4 million followers after growth on various platforms such as Tiktok and Instagram. The work of this character led its creators to have alliances with various technology and beauty brands.
– Quality audience: 2.8 million.
– Followers: 4.3M (Growed 1.9M in the last year).
– TE (engagement rate): 8.38%.
– Brazil country.
– Operator: Kael Cabral.
– Brand mentions (180 days): 3.
@casasbahia
This character belongs to one of the largest retail brands in Brazil, and is known as Baianinho or CB, since it recently had a design change to a more youthful style. He has several aspects of his personality that are very marked, such as his passion for games and sustainability, with a fun and welcoming personality.
– Quality audience: 2.1 million.
– Followers: 3.3M (grew by 471,000 in the last year).
– TE (engagement rate): 0.09%.
– Brazil country.
– Operator: Casas Bahía.
– Brand mentions (180 days): 32.
@lilmiquela
This influencer has a focus on the issues of equality, social awareness and motivating the dreams of her followers. To this she adds a great taste for fashion, which has allowed her to collaborate with clothing brands to the point of launching her own line called Club 404 Not Found.
– Quality audience: 1.9 million.
– Followers: 2.9 million (114,000 less in the last year).
– TE (engagement rate): 0.5%.
– Country: United States.
– Operator: Brud.
– Brand mentions (180 days): 47 brands.
@thegoodadvicecupcake
This character came out of a short-lived animated series created by Buzzfeed, but on Instagram, he’s earned his following by giving good advice with kind words.
– Quality audience: 2.1 million.
– Followers: 2.5 million (121,000 less in the last year).
– TE (engagement rate): 0.8%.
– Country: United States.
– Operator: Buzzfeed.
– Brand mentions (180 days): 0.
@Barbie
The well-known doll has her profile on YouTube, where she has a channel making content like VTuber and has more than 2 million subscribers with whom she shares stories faithful to the style that has brought her toys to fame.
– Quality audience: 1.6 million.
– Followers: 2.2M (Grown by 205,000 in the last year).
– TE (engagement rate): 0.5%.
– Country: United States.
– Operator: Mattel.
– Brand mentions (180 days): 10.
@guggimon
The influencer himself defines himself as a “fashion horror artist and mixtape producer”, who has various obsessions such as handbags, axes, designer toys, Billie Eilish and The Shining. The creator of him has also been the owner of other animated synthetic celebrity ideas, designer toys, and apparel.
– Quality audience: 1.2 million.
– Followers: 1.5M (Grown by 58,000 in the last year).
– TE (engagement rate): 0.3%.
– Country: United States.
– Operator: Superplastic.
– Brand mentions (180 days): 5.
@janky
It is a sister character of Guggimon, because it also belongs to Superplastic, which has given it priority in recent times due to its growth in followers.
– Quality audience: 654,000.
– Followers: 1M (Growed 116,000 followers in the last year).
– TE (engagement rate): 0.35%.
– Country: United States.
– Operator: Superplastic.
– Brand mentions (180 days): 4.
@Minnie Mouse
Coming off television screens, Minnie takes her charm to social networks where she has captivated young followers, but also those nostalgic who saw her as children.
– Quality audience: 638,000.
– Followers: 736,000 (It grew by 26,000 in the last year).
– TE (engagement rate): 2.39%.
– Country: United States.
– Operator: Disney.
@itspuffpuff
Puff Puff is a happy penguin with a sad story, because no one went to his eighth birthday, his parents separated in 2021, and his classmates make fun of him for being short and awkward. But he is a character who shows the best in people, forgives and loves everyone. That tenderness is the basis of his content.
– Quality audience: 560,000.
– Followers: 661,000 (grew by 494,000 in the last year).
– TE (engagement rate): 7.3%.
– Country: United States.
– Brand mentions (180 days): 0.
