TikTok prepares its own Augmented Reality platform

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TikTok is working on its own augmented reality platform, which will allow you to have AR filters like those found in Snapchat and Instagram, among other applications. At the moment it can be identified with the name of the tool that allows working in the development of software for that purpose: TikTok Effect Studio.

Augmented reality adds a digitally generated layer of information or content that is superimposed on images captured by a camera.

It is currently in the beta testing phase by some developers who are in charge of testing its effectiveness to generate augmented reality effects that would be used in the TikTok app itself.

Apparently the goal would be to add virtual reality components that generate immersive experiences to the user through the TikTok platform itself, as well as the elaboration of creative effects that could be added to the content created and shared by the users themselves from the social network itself. These would not be tools that could be used by third parties.

It is a step in a similar direction to that which other social networks, such as Facebook or Snapchat, are already moving. Developers interested in testing it can register by providing data related to their previous experience in developing augmented reality tools and solutions, as well as whether they work on PC or Mac and whether their developments are for personal or professional use.

TikTok Effect Studio is in its early stages of development and in fact only a few countries are being tested.

TikTok does not even advance an indicative calendar of when it could be available, even clarifying that, like other “experiments” they carry out in their development division may not be commercially launched, apart from the fact that on other occasions these projects in the test phase have faced significant changes until they appear publicly implemented on the platform some time later.