TikTok news: introduce a new video duration of up to three minutes

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TikTok news: introduce a new video duration of up to three minutes
Tiktok News: Introduce A New Video Duration Of Up To

All social networks offer similar services, and in that TikTok, the fashion app has known how to differentiate itself. But like all of them, it has competitors, and it is the turn that they need to renew themselves to continue surprising their users and thus achieve differentiation from the competition. The company wants to see if the power works record longer videos among your users.

Three minute videos on TikTok

As reported by various media, the platform is implementing the ability to record videos up to three minutes long, according to social media consultant Matt Navarra. East tweeted with a screenshot of this update, noting that the feature is still in the testing phase. The technology portal, The Verge has contacted TikTok for more information.

Tik Tok

Nowadays, TikTok allows all creators to upload videos up to one minute long. The popularity of the social network has shown that this is a successful length, longer than an old Vine, shorter than most YouTube videos. The restriction of finding ways to do something fun within 60 short and sweet seconds is part of what makes TikTok work. Having users focused on not being able to post more than a minute is something that promotes creativity in an amazing way. But now the platform wants to go one step further.

An attempt to reach more users

With the social network introducing the three-minute videos, it seems that the company want to get closer to YouTube, somewhat mimicking YouTube videos of less than 10 minutes.

A duration of three minutes is longer. Could allow large companies to promote full movie trailers or longer makeup tutorials, a feature that many of its creators continuously ask for.

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This type of news always raises controversial, as when Twitter doubled the length of a tweet from 140 to 280 characters, but in the end the public accepted it and integrated into its use. Even so, we will see if the users and the platform have a good integration with this feature and know how to take advantage of this new duration in their videos.