TikTok introduces new notification system for users who violate rules

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TikTok introduces new notification system for users who violate rules
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TikTok is reinforcing its internal surveillance system with changes to its system of warnings and notifications —the famous “strikes”—for creators who violate the social network’s rules and have their content blocked. The changes come at a time when TikTok is trying to improve the platform’s transparency, especially in content moderation and recommendations by the algorithm.

The company addressed the new system in a post on its official blog. “Under the new system, if someone posts content that violates one of our Community Guidelines, the content will be removed and your account will receive a strike,” explains the company. “If an account reaches the ‘strikes’ limit on a product feature or policy, it will be permanently banned.”

The network further says that users can also be banned after just one notification if the violation is deemed severe.


TikTok will offer a separate section to let users know if they’ve received any notices in the last 90 days, in the account status section of the app’s Security Center. A reporting section is also being added, where creators can follow up on any reports they have filed.

Among other new features, the network is testing a feature that will notify creators if one of their videos is blocked on the app’s “For You” page, describing the reason for the block and a chance to contest the removal.

It will also be possible for users to reset the recommendations that appear on the “For You” page, allowing the feed to be completely updated from new interactions and activities, rather than something the user has previously interacted with.

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It is worth remembering that the company spent the last two years negotiating with the Committee on Foreign Investment in the United States about changes in its policies and practices so that it can continue to operate in the US. But beyond these changes, the company will have to continue making structural changes to improve its image.

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