TikTok started last year the pilot of the new function of labeling media accounts that in one way or another are under state control, starting with state-controlled media outlets in Russia, Ukraine and Belarus. .
The idea is that, basically, users have a “precise, transparent and actionable context” when interacting with the content published by these media outlets in their accounts on the video platform.
In this way, TikTok has aligned itself with similar initiatives also carried out by Facebook and Twitter, which also make it possible to identify through labels when the media are under the influence of governments.
During the course of the pilot, Tiktok has led a series of inquiries to media experts, political scientists, academics and representatives of international organizations. and civil society in North and South America, Africa, Europe, the Middle East, Asia and Australia.
They have also taken their queries to their Content and Security Advisory Councils, and have worked closely with a leading global media monitor, which he has not mentioned by name, to establish a validated and independent methodology that allows them to establish the labeling decisions of media accounts based on the level of their editorial independence with the states.
Regarding the evaluation of the editorial independence of the media with the states, from TikTok they point out that:
We consider an organization’s mission statement, editorial practices and safeguards, editorial leadership and governance, and its actual editorial decisions. We also apply additional scrutiny to entities that may rely heavily on state funding, either directly or through advertisements, loans, and subsidy.
Starting now, TikTok will begin rolling out the media tagging feature, reaching 40 markets across multiple regions in an early stage, with the promise of further rolling out the new feature to other markets over time.
The full list of the 40 new markets is as follows:
Afghanistan, Armenia, Austria, Azerbaijan, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Japan, Kazakhstan, Kyrgyzstan, Latvia, Lithuania , Luxembourg, Malta, Mongolia, Netherlands, Poland, Portugal, Republic of Cyprus, Republic of Moldova, Romania, Slovakia, Slovenia, SpainSweden, Tajikistan, Turkmenistan, United Kingdom, United States, Uzbekistan.
The most curious thing is that this initiative comes a few months after several states and the United States House of Representatives prohibited the installation of TikTok on government mobiles on suspicion of security threats, in addition to accusations against the parent company of being spying on American journalists.
More information: TikTok