TikTok Artificial Intelligence at the service of advertising: generate scripts in seconds

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robot tiktok.jpg
robot tiktok.jpg

In the fast-changing world of social media, TikTok has taken a big step forward with its new social media tool. AIhe Script Generator. This innovation aims to assist companies in the creation of advertising scripts, optimizing the time and effort of marketing professionals.

What is the Script Generator?

The Script Generator is a tool based on Generative Artificial Intelligence. Its goal is to provide users with personalized advertising scripts. The process is simple: users select an industry, then enter a product name and description. Within moments, the tool generates a custom script for your video ads.

Script Generator Tests

To test this feature, I selected “Games” as the industry, with a description of an arcade game.

tiktok ad

The result was three unique script options, each providing detailed instructions for scenes, including voice-overs, on-screen visuals, and possible text overlays.

tiktok ad

TikTok Warnings

Despite the efficiency of the tool, TikTok has made it clear that users should use the AI-generated scripts at their own risk. The company does not provide any warranty on the generated content. This warning is likely due to the “hallucinations” that AI models can produce, which sometimes result in incorrect or inappropriate content.

This is the text:

The content of the script is automatically generated based on the information provided by you. TikTok makes no promises or guarantees regarding the content generated by the Script Generator. It is solely your decision to use and/or publish content created with the Script Generator in any advertisements or other material. You are solely responsible for any content created with the Script Generator, including ensuring that such content is accurate and complies with applicable laws and regulations, and TikTok does not endorse, sponsor, or approve this content. The information you submit will be shared with our third-party service provider to generate the content created by Script Generator. Do not share any personal, sensitive or confidential information.

Availability and Access

The Script Generator is gratuitous and can be accessible by all TikTok for Business accounts. This tool is located in the TikTok Creative Center on the desktop.

This initiative highlights the growing influence of AI in social media marketing and the potential it has to revolutionize the way companies create advertising content. While AI can speed up and simplify the content creation process, businesses and users should proceed with caution, keeping in mind the limitations and risks associated with the technology.

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Brian Adam
Professional Blogger, V logger, traveler and explorer of new horizons.