The platform Max, the new streaming service from Warner Bros. Discovery is already a reality. This is a creation that comes to replace HBO Max, and today it has debuted in the United States. Different improvements are included that are intended to make the service more easier to use and, at the same time, attractive. Therefore, the migration that will affect Spain at some point in the year 2024 has already begun.
According to the company that owns the platform, a “large part” of HBO Max subscribers will have their applications automatically updated to Max in the US quickly, while, in some cases, users will receive a prompt to download a new app. If all goes according to plan, subscribers will retain your username, password, and billing information. And, of course, the profiles, avatars and settings -as well as the history that affects functions such as “Continue watching” and “My list”-, will be migrated in an innocuous way.
A migration process that is taking great care
For the launch of Max, WBD has established locations around the world, including Bellevue, Washington, New York and London, with staff monitoring systems that are set to generate up to 1,000 alerts if something goes wrong. “The whole team is on standby,” says Avi Saxena, CTO of Warner Bros. Discovery. It is important to note that it has been confirmed that the application will be very much alive, with app updates for Max every few weeks, starting in mid-June. The company claims that it will evaluate customer feedback on a daily basis to prioritize new features and fixes.
If you are wondering about the compatibility of Max with the different supports, it has been confirmed that will continue to be available on the same playback platforms than HBO Max, including: iOS (iPhone and iPad), Android, Amazon Fire TV and Fire Tablet, Android TV, Apple TV, Google Chromecast, LG Smart TV, Roku, Samsung TV, Vizio SmartCast TV, PlayStation 4 and 5, Xbox Series X|S and Xbox One, and web browsers (including Chrome, Firefox, Microsoft Edge for Windows, and Apple Safari). And this will be exactly the same once I arrive in Spain it seems.
Some of the great novelties of Max
Twice as much content is offered: Max arrives with more than 35,000 hours of programming, more than double what HBO Max had. This is largely due to the hundreds of shows added from HGTV, Food Network, Discovery Channel, TLC, ID, Magnolia Network, and other Discovery legacy networks.
Greater video playback experience: Max runs on a newly rebuilt code base to provide more consistent and stable performance on all devices.
Simplified navigation in the app– Includes simplified categories, improved content detail pages, dedicated brand hubs, and themed content rails to find content and discover new shows. Although HBO is removed from the service’s name, the top menu includes a tab dedicated to this platform to emphasize that it is still a fundamental part of the service.
more customization: On HBO Max, content recommendations were only displayed on the home screen. Max extends that to provide personalized content recommendations for each user profile across the service.
New plan in 4K: Max is available in three tiers, two at the same price as previous HBO Max plans, plus a new premium option that includes 4K Ultra HD content and up to four simultaneous streams.
More child focus: Max offers a default kids profile to new subscribers along with corresponding parental controls, including the ability to limit content based on ratings, block access to adult profiles, and prevent children from leaving a kids profile.
Download previews for offline viewing: According to WBD, Max has a better download that aims to fix the problems that were with HBO Max, which did not always work reliably.
More profile icon quantity: Max will feature over 350 profile icons for users to choose from. This means adding around 100 new avatars of existing characters on the platform.