The invisible charging or how Samsung wants to help us with household tasks

831177117 239773546 1706x960.jpg
831177117 239773546 1706x960.jpg

Samsung has published a study in which it analyzes the burden of household tasks, and proposes solutions using the technology at our disposal.

In the last decades Western society has changed radically in many aspects. The arrival of women to the world of work en masse has been one of the points of fracture with the previous status, which assumed that they would mostly stay at home to take care of the children. This has made society advance, changing in many aspects.

One of the most striking is the household chore management, actions that must be carried out whenever you live independently, whether alone, as a couple or as a family. Since there is no person in charge of this, the tasks now fall to all members, people who normally have to work outside the home.

(Turning your home smart is easy and cheap if you know how: everything you need to take into account)

This makes Both men and women now have to be aware of many more things than before.. In addition to work problems, you have to be aware of everything that needs to be done at home, which has been called The Invisible Burden.

Samsung wanted to focus on this idea and has collaborated with the author Mo Gawdat, former Business Director of Google (X), currently a writer and author of the international bestsellers Solve for Happy; ScarySmart; and That Little Voice in Your Head. The engineer has focused, after the death of his son, on helping a billion people to be happier. For this he has published a study called “The Invisible Load”, a unique tool that calculates the physical and mental load of everyday household tasks.

The invisible burden

Samsung wanted to use its platform SmartThings to minimize the time people spend not only doing household chores, about 30 hours a week in Europe, but also the time wasted thinking about them, which is almost the same, about 25 hours a week. Furthermore, according to the study on which Samsung is based, 54% of Europeans believe that the price of energy makes domestic tasks difficult.

Mo Gawdat

Samsung’s intention is reduce the mental and physical load of these tasks, minimizing stress at home. As Mo Gawdat himself has indicated in a talk we were able to attend, “home must be a place in which to recover from stress, not one in which to suffer more.” He has also made it clear that “one-time stress can help, it can focus our attention, but in the long term it can make us collapse.”

In fact, the syndrome burnout It occurs when there are many different tasks, even if they are small, and not because of one big one. That’s where the day to day, with small tasks that are not complex but accumulate, affect citizens. Furthermore, we must consider not only the number of tasks, but also their intensity and the frequency with which they are repeated.

Samsung washing machine

So that a house is as you want (clean, tidy, beautiful…) It takes time that you don’t always have., or that you don’t want to dedicate yourself to it. Added to this is the inertia of many people of not wanting to stop doing things so as not to have to think about everything that is pending.

AND doing chores is only half the burden. Europeans spend 86% more time planning them than carrying them out. And this is just one of the many figures in the study that draw attention. With more than 6,000 surveys, Samsung has extracted quite striking data, such as that we spend 92% more time thinking about food than cooking it, 91% more time thinking about home security than taking measures to prevent household threats or 88% more time thinking about how to get rid of trash or recycling than doing the task itself.


Samsung’s strategy involves using its home automation platform, SmartThings, to help its users manage and execute those domestic tasks that steal time and energy on a daily basis. To do this, they rely on their software platform and their devices.

Here we talk about mobile phones, tablets, watches or computersbut also refrigerators, dishwashers, ovens or kitchen robots. Besides, Samsung has more than 300 companies that collaborate with them and they have devices that integrate within their platform, seeking to create a frictionless user experience.

SmartThings App

Automations and remote monitoring reduce pressure on pending tasks, and it is in these two sections where the company has focused the most. The ecosystem that surrounds SmartThings seeks to give control over tasks and be able to manage them whenever you want and from wherever you want.

Obviously, most people do not buy a fully automated house, but rather start by modifying the lighting system, integrating an alarm system, configuring smart vacuum cleaners that clean without having to do anything… Little by little, these tasks eliminate the need to perform certain tasks from people’s heads. and, most importantly, keep an eye on them.

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