Social media apps like facebook, instagram and youtube have more than 2,000 million users worldwide, according to data from Statista as of January of the year 2023, an important conclusion for companies because it represents diverse opportunities to explore in each platform.
These are some of the social networks that companies can use as display windows for products and services in Internet:
linkedin">LinkedIn
The social network created by mark zuckerberg has one of the largest user bases in the world with over 2.9 billion of active users in January 2023 and allows posting of any type from videos, photos, text and even Reels and stories as more attractive short formats for users.
Furthermore, in the event that the company offer a particular product, the platform of marketplace allows users of the social network to find each article using the search engine of the application and make a buys directly, without the need to redirect it to an additional platform.
The social network developed by Meta has approximately 2 billion of active users and ranks fourth in the networks social with more active people visiting your site. In addition, it is one of the most downloaded applications in the world in the year 2022, so it has a large base of potential customers for a company.
Goal has invested its efforts in developing even more options for its function of Reels just like on Facebook, so the content that is presented in this Format will have greater reception by the company’s target audience. The majority of users with active accounts are among the 21 and 55 years of age, so there are various ways in which you can generate benefits from these publications.
LinkedIn is a platform dedicated exclusively to the development of a professional profile so their 740 million of users are focused on generating a network of contacts and strengthening their personal brands.
In case you plan to use this platform as a method of promoting products or content, these must be related to training courses. specialization or training aimed not only at individuals, but also at companies that might be interested.
Youtube
More than 2,514 million of active users, is the second social network largest in the world and is a versatile platform in terms of content creation, which can be presented to users as a advertisements.
Companies can use this platform to disseminate content of all kinds in attractive formats for users and can generate interactions between company and users.