Tablet sales in Brazil fell by 26% in the first quarter of 2023

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Tablet sales in Brazil fell by 26% in the first quarter of 2023
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A sale of tablets in Europe suffered a fall from 26% during the first quarter of the year. This data is part of the study IDC Personal Computing Device Tracker Q12023which pointed out 529,200 devices in this category sold during the first three months in the Europeian market.

This percentage quoted is the result of the comparison with the same period in the previous year. The number, by the way, was driven by the fall in the corporate sector, which was 57%, with 149.9 thousand sales. Meanwhile, the retail sector grew 4% in the same period, with a total of 379.3 thousand devices.

According to Renato Murari de Meireles, who is a senior market analyst for Mobile Phones & Commercial Devices at IDC Brasil, the current scenario is due to the Education and Government sectors:

We understand that the government, at the federal and regional levels, is still in a period of restructuring and planning, and the investments that will be destined to technology are undergoing evaluations. As a result, we saw a strong retraction in the first quarter of 2023, pulling the entire result for the period down.

With R$705 million in the first three months of the year, total revenue fell by 5%. The impact was softened because of retail sales, something Meireles also explains:

Manufacturers are seeking to meet consumer demand for tablets with more robust specifications and have supplied retailers with products within these characteristics. As a result, we saw a growth of 4% between January and March, compared to the same period of the previous year.


It is worth remembering that sales of tablets suffered a drop worldwide. That said, IDC points out that manufacturers and retailers will have major challenges to face throughout 2023. It states that it will be necessary to understand the behavior of retailers and consumers, in addition to issues related to the price of products.

Meanwhile, Lenovo plans to launch three new devices for this category and Samsung’s Galaxy Tab S9 is getting closer and closer to the announcement, which could arrive in a “luxury” color version.

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