Spotify stop manufacturing the Car Thing after less than a year of its launch

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car thing phone 1440x733 1.jpg
car thing phone 1440x733 1.jpg

Spotify completely distances itself from hardware, to the point that the company has decided to stop manufacturing Car Thing devices, its only device model, which allowed Spotify playback to be controlled in the vehicles themselves, targeting mostly older vehicles , with the idea of ​​being present in a greater number of vehicles, not only in the most modern ones.

Commercially released earlier this year for $89.99, It will no longer manufacture more units, although the existing units are still on sale but at much lower prices, remaining at about $49.99.

The completion of your commitment to complementary hardware

This means that users who already have their units and those who purchase them from now on they will continue to be able to use them in their own vehicles with total normality. Spotify announced this measure in its quarterly earnings session, citing several factors, highlighting low demand and problems in the supply of components.

As indicated by a spokesperson to the publication TechCrunch:

The goal of Spotify’s Car Thing exploration was to better understand in-car listening and bring audio to a broader range of users and vehicles. Based on various factors, including product demand and supply chain issues, we have decided to stop production of Car Thing units. Existing devices will work as expected. This initiative has unlocked useful learnings and we continue to focus on the car as an important place for audio.

On the other hand, in the same session, the increase in users by 19% stood out, reaching 433 million monthly active users, where there has also been a 14% growth in users with payment accounts, reaching 188 million. .

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Podcasts are what are doing best at Spotify, but given the positive numbers, the company noted that it remains unprofitable, with a net loss of $197 million in the second quarter, although looking on the bright side, it follows the trend of revenue increases in recent quarters.