Spotify launches video podcasts to compete with YouTube and Twitch

After the songs and focusing their strategy on podcasts, Spotify’s next target is videosspecifically in a mode that can compete with some of the content that appears on platforms such as YouTube or Twitch, in addition to the podcasts themselves.

The new video podcasts can be played in both audio-only and video formats

Some content creators publish spaces in audio-only format through a podcast but also broadcast them as video through YouTube or Twitch, both live and recorded. Now in Spotify they are going to offer the possibility of combining both formats, the purely sound with the audiovisual, in what they call videopodcast, after having started tests last year on this new type of mixed content.

For the time being, the video podcasts will only be available to the content creators of Australia, Canada, United States, New Zealand and United Kingdom, and may be created and broadcast through Anchor, Spotify’s platform for creating and distributing podcasts. No information is yet available about when the possibility of creating content under this new format will arrive in Europe.

The new video podcasts will also allow the same monetization channels that Spotify has been promoting up to now for podcasts traditional. In this way, content creators will be able to obtain income through the subscriptions generated by their exclusive channels, in addition to donations and sponsorships.

As for the content of the video podcasts, they can be played either in audio-only format or in video format through the Spotify app. The user will be able to choose at the time of playback if they only want to listen to the audio or they also want to view the video.

Spotify’s video podcasts are a clear response to a similar move, but in reverse, that YouTube recently made by announcing that it would start hosting podcasts, in this case to compete with Spotify.

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