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Spotify launches Glow, equality program for LGBTQIA+ creators

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Spotify has launched a new global music program for LGBTQIA+ artists and creators, Glow. The initiative aims to support these voices and reaffirm the platform’s commitment to audio equity.

Among the program’s proposals are: the Glow hub, a dedicated space on Spotify to highlight audio offerings from LGBTQIA+ voices to queer listeners and allies; a global playlist, updated monthly; promoting artists around the world on billboards; editorial resources, marketing support, and grants to organizations focused on empowering musicians.

Banner advertising the Glow program, from Spotify (Image: Reproduction)

The program covers more than 50 markets in Europe, India, Asia, Africa, North America, Latin America, Nordic countries and Southeast Asia. Glow is backed by Spotify’s Creator Equity Fund.

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Artists such as Pabllo Vittar, Bruses, Jean Seizure, Leland, Liniker, Natalia Lacunza, Arlo Parks, Joesef, Sam Smith, Tove Lo and Villano Antillano are part of the launch of the program and playlist.

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