The streaming bubble has burst, and platforms like Disney+ or HBO Max have realized that they need to raise the price of their service to remain profitable. Or to earn even more money, why deny it… And we are very afraid that Spotify could follow in their footsteps. Since the music platform was officially launched on October 7, 2008, it has not stopped gaining followers. Also, Spotify hasn’t gone up in price in many years. But we are very afraid that this could change. For starters, Apple Music officially raised its price at the end of the year. Something that marked the starting signal for a general rise, although we have not yet seen it. Just echo the statements that Spotify CEO Daniel Ek casually said that he would like to increase prices for subscribers in the United States during a call with investors. If Spotify goes up in the United States, it will do so in Europe In this way, everything indicates that Spotify will rise in price very soon. More considering that Amazon Music went up in price earlier this year. Come on, first it was Apple Music, then Amazon Music and now, it is clear that it will be Spotify’s turn. If Tidal doesn’t get ahead of it. Spotify has a free version and a premium version. The free version is ad-supported, and features are somewhat limited. For example, users of the free version may have to listen to announcements between songs, and have a limited number of song skips per hour. Instead, the premium version of Spotify removes ads and offers additional features like offline listening, unlimited song skipping, and superior sound quality. On the other hand, it is not the first time that Spotify has dropped its intentions. On the call we mentioned earlier, the CEO said, “I think we’re ready to raise prices,” but that negotiations with record labels will dictate how things play out. So we are very afraid that the question we must ask ourselves is not if Spotify will raise its prices or not, but when it will. And most likely, they will take advantage of the summer to do it, since that is when we use this music streaming platform the most, so it will be more difficult for the company to suffer a bleeding of users. Although there is a million dollar question: will Spotify launch an ad-supported payment rate? >
