The smartphone market is in the net contraction: this was revealed by the latest Canalys report, relating to the second quarter of the year. According to the analyst firm’s estimates, sales fell 9% compared to the same quarter last year. The causes are to be found, as usual, in the period of global economic uncertainty, in addition to the end of the pandemic; we must add that smartphones are becoming more and more boring and that there is little reason to switch to a new model if it has been changed in a reasonably recent time.
Canalys observes that, especially in the mid-range, a surplus of inventory is being concentrated which producers are struggling to dispose of; at the same time, this will be the segment where we need to focus more as consumers’ budgets are shrinking. Looking at the global ranking, as usual Apple and Samsung dominatetrading as usual the first position based on the time of year.
At this stage in which we are very close to the launch of the new generation iPhones, Samsung has overtaken it, with a global share of 21%. Apple follows at 17%. It is reasonable to assume that between the third and fourth quarter Apple will be back in the lead thanks to the new Melafonini. On an annual basis, however, both Apple and Samsung are growing, both increasing their shares by three percentage points. Just this morning we discovered that for Samsung especially the sales of this year’s top-of-the-range Galaxy S22 have been going very well.
In third position we find Xiaomi instead, which with 14% of shares is down compared to last year (three percentage points less). Fourth position for OPPO (which also includes OnePlus sales), substantially stable compared to last year with 10% of shares (one percentage point less). Vivo closes the top 5 with 9%, also just down.
