Netflix has recently been in the news about a set of rules published by the company, which would supposedly limit the sharing of passwords between users of the platform.
After the disclosure of this information, Netflix later declared that the publication of those rules responds to an error and will not be applied at the moment, except in three countries.
At the moment, Chile, Peru and Costa Rica are the only countries in which Netflix will apply restrictions to share accounts
For the last time, we have learned that Netflix has been dedicating efforts to reduce the sharing of passwords of subscribed users.
At the beginning of the month, these rules drew attention for proposing more rigorous verification mechanisms, by requiring the holder of each account to confirm the identity of users outside their residence every 31 days. This requirement was included in the Netflix help pages. However, these rules were quickly removed and the company declared that it was a mistake.
Despite that, there are nuances in this news to consider. Although for Spain and a large part of Latin America this rule is not in force, it did begin to be applied in three countries: Chile, Costa Rica and Peru.
To combat the loss of subscribers, Netflix launched a new basic plan with ads at a lower price in November 2022. With this new option, the company hopes to attract new users and keep current ones on the platform.
Given this strategy, based on the number of non-paying users and the loss of subscribers the platform has experienced in recent years, it is likely that Netflix will eventually opt to implement similar measures in the future to stop password sharing as well. in other latitudes.
For now, users who engage in this practice outside the three countries covered by the implemented restrictions are free of risk. However, based on the foregoing, there is no certainty to affirm that this will not change in the near future.
A separate detail with this situation is that, in the absence of an official announcement that provides more details about this change in Netflix’s policies, there is room to question whether the error recognized by the company regarding the previously delivered news responds to a unskillful communication move of the company, or, to an impetuous measure on which Netflix chose to back down.