Until now, Pinterest allowed users in the United States and the United Kingdom to search by hair type to make searches more inclusive and to offer relevant, unique and personalized results to the tastes of users.
Pinterest had launched searches by hair type in the United States in August 2021
Now the company announces the extension of this functionality -which was launched in August 2021- to nine more countries: Spain, France, Italy, Germany, Austria, Brazil, Mexico, Argentina and Colombia.
So users in these countries will now also be able to search for inspiration for different hair types, thanks to search technology developed by employing Black, Latino, Indigenous and Asian users and creators.
Through object detection with computer vision technology, search by hair type allows users to refine searches with six different hair styles: guard, kinky, curly, wavy, straight, and bald/shaved.
So when a user performs a broad hair-related search, such as “hairstyles” or “hair color ideas,” they can narrow down the search by selecting one of six different hair types.
Currently, the Pinterest algorithm has already detected one type of hair out of the six existing ones (protective, frizzy, curly, wavy, straight and shaved/bald) in more than 500 million images on the platform, which constitutes an extensive database of images where you can find inspiration.
Searches will thus be able to offer more inclusive results with this tool, which is not the only one of the style that Pinterest has. In fact, the company has already launched inclusive searches by skin tones in 2019, which also reached Spain and Latin America last year.
On this occasion, when it comes to searches by hair type, Pinterest has taken less than a year since it launched them in the United States to implement them in Spain and Latin America.