Pinterest has expanded its skin tone gamut feature to thirteen more countries, including Spain and some South American nations (Mexico, Argentina, and Colombia), as well as Brazil, France, Italy, Germany, Switzerland, Austria, the Netherlands, India and Indonesia.
This feature was already active in other countries such as the United States, along with other inclusive beauty tools, and allows Pinterest users to search the beauty category by refining based on skin tone, from a wide range of colors default.
When searching with this filter, the results are displayed according to the content that best matches that selected range of skin tones. From now on, users from those 13 nations will be able to use segmentation when looking for inspiration on Pinterest.
According to Pinterest, in the last year the use of this filter has grown by five among users who search for beauty on Pinterest, in countries where the possibility was already active. Now more people around the world will be able to carry out that targeting during searches.
Pinterest has 459 million monthly active users around the world, and according to the data released by the company, more than 80 million people searched the beauty section in the past month.
Inclusive beauty ideas on the Today tab
To provide content to this section, the platform has joined with certain headers and creators who will fill with tutorials, advice … the new section, where inclusive ideas based also on skin colors will be shown. Media such as Cultura Inquieta, Hearst España (Elle, and Cosmopolitan) and creators such as Cocoa and Nayara Da Souza are some of the first selected.