Just a few days ago, Instagram launched the possibility of replying to a comment with a Reels video and now Pinterest is the online platform that enables a similar function.

Pinterest launched the Idea Pins in Spain last October

From now on, Pinterest users will be able to respond to a comment with an Idea Pin video, the format similar to Stories that the Pinterest idea search engine has.

To do so, all you have to do is click on the three dots that appear next to a comment on a Pinterest content to display a menu, where you will now see the option “Reply with a new Idea Pin”.

By clicking on this option among the proposals, a new window will open in which The Idea Pins composer will appear, where the user can create their video response and use all the customization options -add text, music, filters … – that these contents allow on Pinterest which, unlike Stories on other platforms, are not ephemeral and, therefore Therefore, they do not disappear within 24 hours of their publication.

Pinterest has seen user interaction levels decline in recent months and intends, with this movement, to generate more conversation on the platform while betting on a format that is being a trend in most social networks and online companies , that of Stories, responsible for catapulting the levels of interaction for many of them.

Instagram and Pinterest are not the only digital platforms that allow you to reply to a comment with a video edited in vertical format. In fact, the pioneering social network in this regard was TikTok, who already enabled the possibility of replying to a comment with video content in spring 2021.

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