Nothing enters the world of fashion: launches its clothing line to mark an iconic style

Nothing Apparel launches two garments as an ode to IBM in the 70s and with the identity stamp that this mobile phone manufacturer has marked.

After the first leak of what will be Nothing’s mobile phone that will directly fight against the upcoming Google Pixel 8a , the company led by Carl Pei has announced the launch of Nothing Apparel , its first clothing collection featuring two pieces.

Nothing has been launching two Android phones , some accessories and in the month of September a sub-brand, CMF, which has brought with it a smart watch at a great price without being lacking in functions . This product catalog is a real example of your intentions and is none other than the diversification of your business . A key to this strategy is its identity seal seen on mobile phones and their accessories such as their wireless headphones.

After the first leak of what will be Nothing’s mobile phone that will directly fight against the upcoming Google Pixel 8a , the company led by Carl Pei has announced the launch of Nothing Apparel , its first clothing collection featuring two pieces.

Nothing has been launching two Android phones , some accessories and in the month of September a sub-brand, CMF, which has brought with it a smart watch at a great price without being lacking in functions . This product catalog is a real example of your intentions and is none other than the diversification of your business . A key to this strategy is its identity seal seen on mobile phones and their accessories such as their wireless headphones.

In fact, his hallmark is present in one of the two garments with which Nothing Apparel has inaugurated. That transparent back on the Nothing Phone (1) and Phone (2) that allows you to see the guts of both phones has been used as a source of inspiration for the  Labcoat , very similar to a lab coat, in this case with transparency as the protagonist.

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The Nothing Apparel style

In fact, this robe is an ode to the IBM production plant in the 70s. To complete this  outfit Nothing has presented a transparent cap to be an outfit that could be taken from the fashion shows in which innovations are presented of the year.

This set is the result of collaboration with teenage engineering and the objective is to launch a quality basic garment on the market that is capable of withstanding the test of time . The idea is also to launch a line of hats, coats, fun clothing and more. And in fact, next year they are planning to announce new garments for the Nothing Apparel brand.

These first two pieces of Nothing Apparel will be available for purchase at nothing.tech next Thursday, December 7 at 12:00 p.m. and in the brand’s physical store located in London, Nothing Store Soho. A different bet that comes with identifying itself as a company that puts the emphasis on design in all its forms , whether in mobile phones, accessories or even in the world of fashion.

It makes sense, since thanks to that special design on the backs of its phones it has been able to attract the attention of other brands such as those that design wireless headphones for Apple, the Studio Buds+ .