Nothing Phone (2) could be Nothing’s first “real” smartphonethe one through which Carl Pei will try to reconnect the thread with the her OnePlus where it broke in 2020, when he left the company he co-founded with Pete Lau to found his own.
Nothing Phone (1) in some ways proved to be immature. In the firmwarethe Nothing OS whose development was outsourced since Nothing did not have sufficient resources to proceed on its own, and in the hardwarewith a not very convincing camera group and a mid-range SoC like the Snapdragon 778G.
According to information collected by reverse.com However Carl Pei would have launched a substantial purchase campaign from the OnePlus workforce. People he knows, whom he trusts and esteems and who probably, with the new course of the company and a firmware with an increasing number of elements in common with ColorOS, could no longer give who knows what contribution to the cause.
IN NOTHING, NOW, 70% OF THOSE WHO MAKE SOFTWARE COME FROM ONEPLUS
Colleagues write that Nothing was aggressive in taking men and women away from OnePlus, the priority is to make as few mistakes as possible on Nothing Phone (2). So all kinds of figures would arrive from Shenzhen, from hardware and software experts to marketing men: “70% of the software team of Nothing comes from OnePlus, of the hardware team is 30%”, said a source with direct knowledge of Nothing’s operations but who asked to remain anonymous.
The recruitment would be aimed at bringing Nothing closer to Pei’s OnePlus, the one that was aimed at a precise niche of enthusiasts, which it then grew to become public. Among the key figures who would return to collaborate with Pei would be the former CMO of OnePlus Kyle Kiang, “exactly the kind of person you hire if your products are aimed at an enthusiast audience”colleagues write, recalling his willingness to have a chat with the public at the events or to take dozens of selfies.
In short, with Nothing Phone (2) the company wants to reconnect with fans, and to do so after a Phone (1) and a chiaroscuro Nothing OS Pei would have drawn from the OnePlus organization chart, “his”. Too bad that the mouths have remained super tight on the next smartphone, and apart from the possible presence of Qualcomm’s Snapdragon 8+ Gen 1 in the cockpit, not much else is known. It should arrive in the summer, but also on this many doubts and few certainties.