Social platforms have understood that content creators are necessary for there to be enough content to allow other existing users to become loyal to them and spend more time enjoying those content.
Within the content creators there are from those who do it for simple fun to those who seek greater professional visibility, among others. Within social platforms, TikTok is one of the most committed to content creators.
That is why they just group all current monetization tools under the Creator Next platform, adding two new tools that provide new monetization opportunities to content creators.
On the one hand come the tips, where the creators will obtain 100% of the money that their followers give them as an incentive or support for their work, whose transactions will be processed by the Stripe platform, that is, the creators must have a user account in Stripe in order to receive the tips.
And on the other hand come the video giveaways, similar to live giveaways, but instead of focusing on live videos, it focuses on posted short videos. Creators can learn more about Creator Next at this link.
Lastly, TikTok says that through TikTok Creator Marketplace (TTCM), available through Creator Next, creators with 10,000 or more followers Now they will be able to register to collaborate with brands in the promotion of their products, according to their interests and creative styles., serving as an additional income opportunity for them.
It is clear that TikTok does not sit idly by, trying to encourage creators, in competition with the strategies that have also been given to creators through other platforms such as Instagram or YouTube, where the vital thing is to maintain and increase the number of creators who create enough content, and thus be able to monetize their work regardless of whether they do it for fun, to offer informative material, or for any other reason.
For a creator to be eligible to monetize their work, the Creator Next platform notes that:
To be eligible to participate in TikTok Creator Next, creators must be 18 years of age or older, meet minimum follower requirements (which may vary by region), have at least 1,000 video views in the last 30 days, have at least three posts in the last 30 days, have an account that meets community guidelines, and be based in the US, UK, Germany, France, Italy, or Spain
More information: TikTok
