Faced with a tough scenario of commercial competition in the streaming market, Netflix is going through difficult times.
After having begun its expansion towards mobile games, in search of new horizons, the platform will now begin to explore a new format: live content.
Netflix will integrate live broadcasts into its catalog
According to a report from dead line, Netflix confirmed the implementation of the ability to manage live streams on the platform is in its early stages of development. Eventually, the first steps with this content would be a swath of unscripted shows and stand-up specials.
The integration of live content is not something new within this type of platform. For example, Star+ broadcasts sports broadcasts from ESPN, Disney + broadcasts entertainment programs for the American public, and other platforms such as Plex and Pluto TV, combine a catalog of live channels and content on demand.
So far Netflix has not issued any announcement with more specific information about this possibility. There is only preliminary confirmation from Deadline, which cites Netflix sources.
Given the implementation of this feature, the question remains about what content could be found under this modality on the streaming content platform.
According to the report, Netflix could use this support for live voting for competition series and talent shows, such as its upcoming dance competition series. dance100, of the producer of TheCircle, Studio Lambert. Similarly, it could be used if the platform decides to bring back its festival Netflix Is A Jokea stand-up comedy event that previously featured around 300 stand-up performances in Los Angeles.
The above possible cases, mentioned in the Deadline report, focus solely on the US market. However, content licenses on Netflix are not always negotiated globally. There are variations of the catalog that, due to contractual issues, are only available in some regions. This factor influences the planning of a commercial strategy in a service of international scope.
There are many factors that can influence the implementation of changes like this. However, the rate of evolution of the industry and the urgency of being profitable in an increasingly dynamic market invites us to at least study these possibilities.
