When users go shopping for a TV, much of their focus of choice is on size. This feature is much more important than issues like connectivity or sound.
A recent study of G.F.K. evaluated in Colombia consumer preferences in this market, finding this trend in the Smart TV and ensuring that samsung It is the company with the largest participation in sales.
bigger tvs
In the research carried out by the consultancy, it was shown that 29% of Colombian users prefer a device between 50 and 60 inches, followed by those from 61″ to 74″.
What places size as the main characteristic when deciding on a purchase. Then the design appears, as motivation according to the needs of the person and their tastes.
Other points that attract attention are the sound, the image quality, the interface and the connectivity.
Users are looking for large screens for their devices at home, above aspects such as sound and image.
A panorama that demonstrates the approach that companies can aim for, taking into account that, at least in Colombia, the sale of televisions in 2022 increased by 29.4% compared to 2021.
An important figure to take into account, because other technological sectors such as computers and cell phones did have a decrease in global shipments during 2022.
“During 2022 we saw a special behavior in the purchase of Smart TVs. There was a preference for technologies such as Neo QLED and QLED, which shows that the user is looking for a superior experience,” he said. Andres Ovalledirector of Visual Display for Samsung in Colombia.
Precisely, the South Korean company completed eight years as the brand with the highest sales of televisions in the country, largely thanks to the variety of options they have on the market in different ranges, including models Neo QLED 8K.
This technology arrived last year at Colombia and to other countries of Latin America, What Argentina, promising a better experience in image quality, since it has auto-scaling that allows you to view any content in 4K regardless of the quality in which it was recorded.
Its operation is based on an evolution of the OLED and LED system, using Mini LED technology that consists of introducing a greater number of areas that require lighting to have greater control of all areas and thus offer deeper contrasts.
Another differential point is that it does not have organic components and that is the greater durability compared to OLED, which usually suffers from image burning.
Users are looking for large screens for their devices at home, above aspects such as sound and image.
The best distance to watch TV
The Society of Motion Picture and Television Engineers (SMPTE), A society of media professionals who seek to provide technical guarantees to the cinema recommends that the screen should occupy a vision range of 30 degrees, this distance is equivalent to around 1.62 times the size of a television screen. That is, you must take the measurement in inches, multiply it by that value and convert it to meters.
For example, when buying a 40-inch TV, the ideal is for it to be located 64.8 inches, that is, 1.6 meters away to place the seats and have the best possible experience without affecting the health of the eyes and not losing details, because This will happen if the panel is very small and we are located far away.
Here is the complete list of the ideal distance according to the media society:
– 30 inches > 1.2 meters
– 35 inches > 1.4 meters
– 40 inches > 1.6 meters
– 45 inches > 1.8 meters
– 50 inches > 2 meters
– 55 inches > 2.2 meters
– 60 inches > 2.4 meters
– 65 inches > 2.7 meters
– 70 inches > 2.9 meters
– 75 inches > 3.1 meters
– 80 inches > 3.3 meters
– 85 inches > 3.5 meters
