Middle finger to all gamers: graphics cards are still too expensive

1662124056 middle finger to all gamers graphics cards are still too.jpg
1662124056 middle finger to all gamers graphics cards are still too.jpg

Overcrowded warehouses, new graphics card generations in the coming months, promised discount campaigns … where are the inexpensive GPUs, Mark Mantel wonders.


Nvidia loudly complains about overly full graphics card warehouses, which one would like to tackle with discount campaigns. AMD has recently been hiding the sales figures for its Radeon graphics cards in gaming balance sheets, which also include all semi-custom processors for game consoles such as the Playstation 5 and Xbox Series X, so as not to have to go into the minuses of desktop GPUs. And yet the prices for graphics cards are still excessive. Allow what?

The current graphics card generation with AMD’s Radeon RX 6000 and Nvidia’s GeForce RTX 3000 is almost two years old. To date, the price of most models is well above the price recommendations given at market launch. For example, the cheapest GeForce RTX 3070 costs 560 euros in a price comparison – Nvidia’s original RRP was 500 euros. For the GeForce RTX 3060 Ti, the cheapest retail price is 480 euros to 400 euros RRP. Recently, the prices have even risen again in some cases, for example with the GeForce RTX 3080 from now 800 euros.


Mark Mantel has been an editor at voonze online and c’t since 2019. He mainly takes care of online reporting about PC hardware.


At AMD, at least two of the models presented in 2020 are just under the RRP: the Radeon RX 6900 XT from just under 900 euros and the Radeon RX 6700 XT from 470 euros.

Larger discounts are only recognizable for the more recent new editions and high-end models, but with RRP comparisons AMD and Nvidia are played into the narrative of the oh-so-great graphics card prices. Because with models like the GeForce RTX 3090 Ti, GeForce RTX 3080 Ti, Radeon RX 6950 XT and Radeon RX 6750 XT, the high demand, primarily from crypto miners, had long been priced in. This crypto demand collapsed practically overnight.

Meanwhile, AMD seems to be generally not interested in price movements in retail. In the official store – operated by Digital River – prices increase weekly, more or less in parallel with the euro-US dollar exchange rate. A Radeon RX 6950 XT currently costs a slim 1310 euros. And it doesn’t look any better in the USA either – at Newegg, for example, the RRPs are diligently exceeded.

Alleged discount campaigns such as the “Nvidia Summer Sale” with “over 80 graphics cards at heavily reduced prices” (written in bold in Nvidia’s mail) seem like a mockery of everyone who has been waiting for an affordable gaming graphics card for two years. In the very first “Deal Highlight”, for example, an Aorus GeForce RTX 3090 Ti Xtreme Waterforce 24G is advertised for 1649 instead of 1779 euros.

That’s a middle finger to all gamers who the manufacturers want to curry favor with after two years of disinterest by trying to squeeze as much money as possible out of the aging generation of graphics cards. Well, thanks. I’d rather stick with my mid-range GPU, which is almost four years old. Especially when AMD is already advertising its RX 7000 series for the end of the year and Nvidia boss Jensen Huang is putting off analysts with the RTX 4000 series.

Current graphics card prices (links to the price comparison can be found in the right column)
graphic card Original MSRP Last price in the manufacturer shop Current prices (from)
RTX 3090 Ti €2,250 €2,250 €1,350
RTX 3090 €1,500 €1,650 €1,200
RTX 3080 Ti €1,200 €1,270 €980
RTX 3080 €700 €760 €800
RTX 3070 Ti €620 €650 €670
RTX 3070 €500 €550 €560
RTX 3060 Ti €400 €440 €480
RTX 3060 €330 €380
RTX 3050 €280 €300
RX 6950 XT €1,240 €1,310 €1,000
RX 6900 XT €1,000 €1,190 €890
RX 6800 XT €650 €750
RX 6800 €580 €630
RX 6750 XT €620 €655 €520
RX 6700 XT €480 €470
RX 6650 XT €450 €400
RX 6600 XT €380 €400
RX 6600 €340 €280
RX 6500 XT €210 €190

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