Half has circumvented the rules imposed by apple’s Tracking Transparency App: This is the accusation made in a class action against the company of Mark Zuckerberg, guilty of not respecting Apple’s privacy rules and violating federal and state laws on the collection of personal data. The case will be heard in the San Francisco federal court.
this allows Meta to intercept, monitor and record the interactions and communications of its users with third parties, providing data to Meta which aggregates, analyzes and exploits to increase its advertising revenues,
reads in the documentation filed with the federal court.
Meta has already expressed itself in this regard, confirming that yes, the Facebook app for iOS monitors the activities of the browser used by users, but categorically denied that the data was then used illegally. The class action does not think so: this ploy it serves the company to circumvent the ATT Apple requiring explicit consent from users for activity tracking.
After all, that Meta has never willingly accepted the new rules imposed (on iOS) by the Cupertino company is certainly not new: Zuckerberg admitted that this change is costing Facebook dearly.