LinkedIn tests paid content for Premium users

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LinkedIn, the social network for professionals that has already exceeded 722 million users worldwide, has begun testing paid content for users who have a Premium subscription. According to the program that has begun to be tested, some paying members of the social network can access paid content through the new service LinkedIn Premium News.

LinkedIn Premium News allows subscribers of the social network to access paid publications

By accessing this service, which is currently being tested in the United States, LinkedIn Premium subscribers can franking the paywall of some publications that only allow their content to be read upon payment of the amount, specifically those that use the “pay wall” technology of the Piano platform, which is used for the paid electronic versions of their publications by publishers such as Axel Springer or Gannet.

Slightly less than a dozen content publishers have joined the initiative initially, although their number is expected to increase in the coming weeks. LinkedIn provides its premium users with five monthly credits during this initial testing phase, which can be used to unlock paywalls for content available on the websites of publishers whose publications are part of the program.

In return, LinkedIn hopes to provide these publications with a relevant number of subscribers with quality profiles, while reinforcing the presence of said publications on the social network itself, since the aforementioned credits can only be used to access content that premium users of Discover LinkedIn within the network itself.

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LinkedIn states that this program is “aligned with its efforts to help publications reach the right audience so that a community is built around their content”, clarifying that does not get any percentage from the subscriptions that said publications may obtain from LinkedIn users who arrive in this way.

There are a certain number of publishers that have perceived the important role that diffusion through LinkdIn supposes for the dissemination of their content among a quality audience, even with the limited impact it has on the general audience, since the social network ( belonging to Microsoft since 2016) does not appear among the top 10 sources of referred traffic that reaches the websites of these publications.