Japanese stores open late for RTX 4060 Ti launch, one person turns up

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Facepalm: It’s fair to say that the RTX 4060 Ti launch has not gone too well for Nvidia. Reviewers have slammed the card, complaining about its price, performance, and similarity to the previous-gen equivalent. It’s left consumers somewhere between apathetic and angry, and nowhere is this more obvious than in Japan’s Akihabara shopping district, where two stores that opened late for the latest Lovelace launch managed to attract a single customer between them.

VideoCardz reports that Japanese stores traditionally open at 10 PM when big launches like a new graphics card take place, which usually results in a queue of people waiting to buy the latest tech.

But just two stores opened in Tokyo’s popular Akihabara shopping district for the RTX 4060 Ti launch. And rather than crowds of people, just a single person turned up to buy a card. News publication Hermitage Akihabara tweeted an image of the sole fan whose casual body language didn’t suggest he was massively excited at the prospect of buying something that, in many games, offers performance the same or very close to the RTX 3060 Ti.

Another factor that’s likely putting off Japanese PC gamers is the RTX 4060 Ti’s price. We said $400 is too expensive in the US, but in Japan, higher sales taxes mean it costs at least 69,800 YEN, which is around $500.

We said the 8GB VRAM in the $400 RTX 4060 Ti is so deficient that it’s comical – that amount of memory is becoming increasingly insufficient for many modern games. The fact a 16GB version that costs $100 more is arriving soon makes the situation even worse.

Plenty of YouTube reviewers agree that the RTX 4060 Ti is a dud – Gamers Nexus was especially scathing.

The RTX 4060 Ti situation is a far cry from a couple of years ago when pandemic-induced unprecedented demand, cryptominers, and scalpers, resulted in people turn up en masse to swamp any stores that happened to have some cards in stock. Check out the people waiting in line to buy an RTX 3080 Ti from Best Buy in June 2021.

Would you buy an RTX 4060 Ti?

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Abraham
Expert tech and gaming writer, blending computer science expertise