Not even the good results obtained in the last three months in terms of subscribers (growth of no less than 2.4 million) have stopped Netflix on the idea of doing away with shared accounts. The company in a letter to shareholders has confirmed what many feared: this is going to happen and there is not much left for it to happen.
The streaming video platform first took the step of offering a tool that allows users to be transferred to a different account, which was a warning to surfers. And now he has indicated that early 2023 it will be when you take the step to charge those who have a shared account. In this way, instead of persecuting those who do this -and break the company’s rules-, what it will do is be permissive… as long as a price is paid for it. Surely for many it is a nuisance, but it makes all the sense in the world that this is so.
The tests carried out by Netflix have borne fruit
For some time now, the firm has been carrying out tests in this regard in countries such as Chile or Peru, where it has achieved detect to the accounts that shared users and, then, the owner was informed that he had to end this because he breaks the rules of use. But Netflix offered another possibility: pay a monthly bonus for maintaining the profiles in question. And, from the looks of it, the tests have been positive, since they are going to extend this to all markets (except China and Russia for operational reasons).
And one of the keys to seeing how users take this is the amount to pay for the shared user. If what was seen in the previous markets is maintained, the amount will be around three euros, which is not exactly crazy, everything must be said. But, yes, compared to what was done before, it can sting more than one, But, whoever wants something, something costs him.
A good move by the platform
The truth is that, little by little, Netflix has made very sensible moves to get monetize options that previously did not give you any income and even increase options that will give you some extra income. An example of the latter is the new rate with advertising that is cheap -and a great option for many-. It may be the choice for those who have a shared user, since the amount is barely two euros more than what you would have to pay to keep what you use now.
Without a doubt, there is nothing left to say: Netflix well played. Now, it only needs to take a step to improve its catalog, to offer franchises that are striking, something in which it does not currently compete on equal terms with Disney + or HBO, for example.
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