Instagram allows a maximum length of 15 seconds for each Video Story. What the social network does, if longer content is uploaded, is to divide it into Stories of 15 seconds each, which are played one after the other, in order to allow longer content to be published.
Video Stories of up to 60 seconds will be a single content, not divided into multiple Stories
However, this will no longer be the case, since Instagram has announced that it will soon not cut Stories videos into several fragments, as long as they do not exceed one minute in length. In other words, Instagram will allow you to upload videos of up to 60 seconds and show them in the same Story, without dividing them into several.
Instagram has been testing this possibility for months with some users, as part of an initial test, but in the coming weeks it will extend the functionality to all users of the social network around the world, as a further step in its strategy of integrating all its video options. In this sense, just a few weeks ago Instagram indicated that all the videos that were published in the feed -that had a duration of less than 15 minutes- would be converted into Reels, its star format and the one it is betting on to face TikTok.
Now, when Instagram users update the application, a notice is already displayed indicating that in the coming weeks Stories of up to 60 seconds can be uploaded without being divided into several independent contents.
The main objective is to simplify the use of video on the social network, allowing users to create content in different formats but in a unified way. In addition, video is the type of content that generates the most interactions on the social network, so Instagram is committed to this content to continue growing against the push of other social networks also focused on audiovisual formats such as TikTok or the newcomer BeReal.