The renowned company PepsiCo came to reach out with an interesting collaboration with Apple to accompany Pepsi subscribers and consumers with completely free access to the Apple Music app this summer. So and as reported by AdAgethe company PesiCo launched yesterday the campaign “Press Play on Summer Campaign.
Pepsi and Apple Music give free subscriptions
The beverage company is giving away up to about 400 million 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar . All these products include QR codes to use in Apple Music. These codes can now be obtained from today to attract the attention of both sectors with free subscriptions. They will have a capacity of up to three months to Apple Music, you can even participate in live events of the application and Beats headphones.
Pepsi also added to its plans, publicize this collaboration for the following months for next summer. The collaboration would begin with an announcement nothing more and nothing less than the Puerto Rican artist, rapper, singer and now wrestler, Bad Bunny. The winner of multiple awards as Apple’s Artist of the Year in 2022 and awarded for the album “Un verano Sin Ti” as the most streamed on the Apple platform in that same year, now included in this collaboration.
The announcements for the codes that include the free subscription of Apple Music will arrive for the television, social networks. HE has plans to post them on other sites in your area like gas stations or convenience stores. Pepsi Chief Marketing Officer Todd Kaplan mentioned the company’s excitement at participating in this landmark collaboration with both Apple Music and Bad Bunny. Both companies have always been in the history of music, with great experiences for consumers. So it was clear that at some point the “Press Play On Summer” campaign would arrive.
He also added that with the contribution of Bad Bunny as one of the most recognized artists in recent years, Pepsi appreciated that he joined this collaboration. This grand access comes for one of the best “Bad Bunny catalog and music experiences all summer,” Todd concludes.
Since 2003 it was the first collaboration between Pepsi and Apple, with Pepsi awarding more than 100 million song downloads for the iTunes Store.